Instagrammable, The Cocktail Series O
On Instagram you often see everyone taking pictures of their cocktails, or food, showcasing a lifestyle you aspire to have: a smoky-lit bar, beautiful cocktails and great company.
It feels compelling, isn't it?
So the next time you go out, subconsciously looking to recreate this idyllic vision, you order an amazing cocktail.
But before you even taste it to see if you enjoy it or not - you snap a picture, apply some filters, add a song and post it on Instagram. Sometimes, if you're lucky, you even get some views before you've got the chance to try the cocktail.
This got me thinking: we've given so much power to the products we consume and pictures we share on social media that it's as if we've empowered these objects (clothes, food, cocktails and others) to represent and define us.
We need a constant confirmation of our worthiness, proof of our existence and recognition of our dos.
It's like in our modern society, we're nothing without objects to display online or offline that is.
And a cocktail that has never been shot and posted - is like a cocktail that has never been tasted.
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People are incentivized to buy more and it isn't limited to just clothing. It applies to everything, in general. Sometimes it's not even the product itself you're buying, but the concept of it and everything it brings behind.
On Instagram you often see everyone taking pictures of their cocktails, or food, showcasing a lifestyle you aspire to have: a smoky-lit bar, beautiful cocktails and great company. It feels compelling, isn't it? So the next time you go out, subconsciously looking to recreate this idyllic vision, you order an amazing cocktail. But before you even taste it to see if you enjoy it or not - you snap a picture, apply some filters, add a song and post it on Instagram. Sometimes, if you're lucky, you even get some views before you've got the chance to try the cocktail.
This got me thinking: we've given so much power to the products we consume and pictures we share on social media that it's as if we've empowered these objects (clothes, food, cocktails and others) to represent and define us. We need a constant confirmation of our worthiness, proof of our existence and recognition of our dos. It's like in our modern society, we're nothing without objects to display online or offline that is. And a cocktail that has never been shot and posted - is like a cocktail that has never been tasted.